Privacy Policy

Thank you for visiting the website of P4P Therapeutics LTD (“Pound for Pound”, “P for P, “P4P”, sometimes referred to as “we”, “our” and “us”). This notice (sometimes referred to as this “policy”) describes the types of information we may collect from you or that you may provide when you use this website (“Website”), any of our mobile applications (“Apps”) or our social media pages (“Social Media”, and together with our Website and Apps, “Our Services”), our practices regarding your information and how we will treat it.

We may change this Notice from time to time. If we make any material changes to this policy, we will notify you only by posting an announcement on Our Services. Your continued use of Our Services after we make changes is deemed to be acceptance of those changes, so please check this policy periodically for updates.

1. Information We May Collect About You and How We Collect It.

We may collect several types of information from and about you, including information:

By which you may be personally identified, such as your name, address, email address, telephone number, credit card number, passport numbers (and information available on your passport) or any other identifier allowing you to be contacted; and that is about you or your device, such as usage details, IP addresses and information collected through cookies (together with subdivision (a) above, “Personal Information”).

We may collect this information from a variety of sources, which may include:

Directly from you if and when you provide it to us, by registering for or utilizing Our Services; Our official Social Media, including, but not limited to, Facebook and Instagram; and Automatically as you navigate through Our Services through automatic data collection technologies, such as Google Analytics.

2. Information We Collect through Automatic Data Collection Technologies.

As you navigate through and interact with our Services, we may use automatic data collection technologies that help us personalize and continually improve our Services and your experience on our Services. We may collect certain information about your devices, browsing actions and patterns, including:

Details of your visits to Our Services, including traffic data, location data, logs and other communication data and the resources that you access and use on
Our Services; and Information about your computer, mobile device and internet connection, including your IP address, operating system, browser type and unique identifier for your device.

The information that we may collect automatically is intended to be statistical data and may include Personal Information. As mentioned before, it helps us improve our Services by delivering a better and more personalized experience, including by enabling us to:
Estimate audience size and usage patterns;
Store information about your preferences, allowing us to customize our Services according to your individual interests in the future if appropriate; and
Recognize you when you return to our Services.

The technologies we may use for this automatic data collection may include:
Cookies (or browser cookies). Unless you have adjusted your browser setting so that it will refuse cookies, we may issue cookies when you direct your browser to our Services. A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Services.

Flash Cookies. Certain features of our Services may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Services.

California Business & Professions Code Section 22575(b) provides that California residents are entitled to know how we respond to “Do Not Track” browser settings or signals. We do not currently take actions to respond to Do Not Track signals. It is our view that a uniform technological standard has not yet been developed. We may adopt a standard once one is created.

3. How We Use Your Information.

We use information that we collect or that you provide to us:
To present our Services to you;

To provide you with information, products or services that you request from us;
To fulfill any other purpose for which you provide it;
To notify you about changes to our Services or any products or services we offer;
To allow you to participate in interactive features on our Services;
To publish our own marketing and promotional materials;
In any other way we may describe when you provide the information; or
For any other purpose with your consent.

We may also use your information to contact you about our Services that may be of interest to you. If you do not want us to use your information in this way, please do not sign up for our subscription services. If you have already received emails through our subscription services, and you wish to discontinue the services, you may send us an email at info@pforpcbd.com stating your request.

4. Disclosure of Your Information.

We may disclose Personal Information that we collect or you provide:
To fulfill the purpose for which you provide it;

Within P4P Therapeutics LTD (including its affiliates);
To contractors, service providers and other third parties we use to support our Services and who are bound by contractual obligations and/or applicable data privacy and security laws to keep your Personal Information confidential, including our third party service providers who process credit card payments and third parties who collect persistent identifiers on our Services (including, for example, Google Analytics);

NOTE: IF YOU DO NOT WANT YOUR PERSONAL INFORMATION TO BE REPORTED TO GOOGLE ANALYTICS, YOU CAN INSTALL THE FOLLOWING: GOOGLE ANALYTICS OPT-OUT.

To a buyer or other successor in interest in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about users is among the assets transferred;
To publish our own marketing and promotional materials;
For any other purpose disclosed by us when you provide the information; or
For any other purpose with your consent.
We may also disclose your Personal Information:

To comply with any court order, law or legal process, including to respond to any government or regulatory request;
To enforce or apply our Terms & Conditions and other agreements, including for billing and collection purposes; or
If we believe disclosure is necessary or appropriate to protect our rights, property or safety and that of others.

5. Your California Privacy Rights.

California Civil Code Section § 1798.83 permits users of our Services that are California residents to request certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes, if applicable. To make such a request, please send an email to info@pforpcbd.com. If you believe any of the information we possess about you is incorrect, please send an email to info@pforpcbd.com.

6. Children’s Privacy.

Our Services are not directed toward or intended for use by children under the age of 13, and we do not knowingly collect Personal Information from children under the age of 13.

Individuals under the age of 18 are prohibited from using the Services and must at all times use the Services only in conjunction with and under the supervision of a parent or legal guardian who is at least 18 years of age. In all such cases, the adult is the user and is responsible for any and all activities.

7. Data Security.

We have implemented technological and security measures to reduce the risk of loss, misuse or unauthorized disclosure of your Personal Information. Although we implement such measures to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Services, or thereafter. Any transmission of Personal Information is at your own risk. It is important for you to protect against unauthorized access to your password and to your computer or mobile device. Be sure to sign-off when finished using a shared computer or mobile device, and you are strongly encouraged to use other reasonable measures to secure your sensitive information and credentials.

8. Links to Other Websites and Companies.

We may provide (and permit other parties to provide) links to other websites or resources. By use of our Services, you acknowledge and agree that (a) we have no control of such websites and resources, (b) we are not responsible for the availability of such websites or resources, and (c) we do not endorse and are not responsible or liable for any content, advertising, products or other materials on or available from such websites or resources. You further acknowledge and agree that we shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such website or resource.

9. Social Media Pages.

We may have Social Media pages and/or accounts on Facebook, Twitter, Instagram, Pinterest, YouTube and any other Social Media platforms, which permit you to post public messages or responses to articles, comments or other postings. You should be aware that by submitting such a posting, including any Personal Information in connection with it, it is likely to become public.
We reserve the right to remove any posting or content in a posting on our Social Media pages at our sole and absolute discretion.

10. Contact Information and Refusal to Consent.

To ask questions or comment about this privacy notice and our privacy practices, including reviewing and requesting changes to any of your collected Personal Information, contact us at info@pforpcbd.com or (800) 563-8309.

If you do not consent to the collection, use and disclosure of your Personal Information, please do not provide us with Personal Information. If you have any additional questions, please contact us at the above email address or telephone number.

11. Residents of the European Economic Area (“EEA”).

P4P is able to work with merchants and users around the world, including in the EEA. If you are located in the EEA, your personal information may be processed by P4P’s regional affiliates as well. As part of our service, we may transfer your personal information to other regions, including to Canada and the United States.

In order to ensure that your information is protected when transferred out of the EEA, P4P relies on the EU-U.S. Privacy Shield (described in more detail below), as well as inter-company agreements between our various affiliates that may process your information on behalf of P4P and any EEA affiliates.

If you are located in the EEA, you have certain rights under European law with respect to your personal data, including the right to request access to, correct, amend, delete, port to another service provider, or object to certain uses of your personal data. If you are a merchant, a partner, a visitor of P4P’s websites, or a user of P4P’s support services and wish to exercise these rights, please reach out to us using the contact information below. If you are a customer of a merchant who uses P4P’s platform and wish to exercise these rights, please contact the merchants you interacted with directly — we serve as a processor on their behalf, and can only forward your request to them to allow them to respond.

If you are unhappy with the response that you receive from us we ask that you contact us to resolve the issue, but you also have the right to lodge a complaint with the relevant data protection authority in your jurisdiction at any time.

Additionally, if you are located in the EEA, we note that we are generally processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above, unless we are required by law to obtain your consent for a particular processing operation. In particular we process your personal data to pursue the following legitimate interests, either for ourselves, our merchants, our partners, or other third parties (including our merchants’ customers):
To provide merchants and others with our services and applications;
To prevent risk and fraud on our platform;
To provide communications, marketing, and advertising;
To provide reporting and analytics;
To help merchants find and integrate with apps through our app store;
To provide troubleshooting, support services, or to answer questions;
To test out features or additional services; and
To improve our services, applications, and websites.
When we process personal information to pursue these legitimate interests, we do so where we believe the nature of the processing, the information being processed, and the technical and organizational measures employed to protect that information can help mitigate the risks to the data subject.

12. How do we protect your personal information across borders?

While P4P Therapeutics LTD is a U.S. company, we are able to provide services to individuals and our technology is able to process data from users around the world. Accordingly, P4P may transmit your personal information outside of the country, state, or province in which you are located.

P4P complies with the EU-U.S. Privacy Shield Framework, regarding the collection, use, and retention of personal information from data subjects in the European Economic Area (“EEA”), and with the Swiss-U.S. Privacy Shield Framework regarding the collection, use and retention of personal information from data subjects in Switzerland. In this regard, we have certified that we adhere to the Privacy Shield Principles of notice, choice, accountability for onward transfers, security, data integrity and purpose limitation, access, recourse, enforcement and liability.

If you are located in the EEA or in Switzerland, and believe that your personal information has been used in a manner that is not consistent with the relevant privacy policies listed above, please contact us using the information below. If your complaint or dispute remains unresolved, you may also contact the International Centre for Dispute Resolution®, the international division of the American Arbitration Association® (ICDR/AAA). This organization provides independent dispute resolution services, at no charge to you. ICDR/AAA can be contacted at http://go.adr.org/privacyshield.html.

If, after attempting to resolve a dispute through ICDR/AAA, you feel that your concerns about the use of your personal information have not been resolved, you may seek resolution of the issue through binding arbitration. For more information about the binding arbitration process, please visit http://www.privacyshield.gov.

By participating in the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Framework, P4P’s participating U.S. entities are subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission. For more information about the EU-U.S. Privacy Shield and the Swiss-U.S. Privacy Shield, please visit https://www.privacyshield.gov. You can view P4P’s certification statement at https://www.privacyshield.gov

13. Automated Decision-Making.

In the course of offering our services, P4P uses a number of machine learning algorithms and forms of automated decision-making. For example, we use automated decision-making: to prevent risk and fraud by merchants; to help merchants avoid fraudulent transactions from their customers; to personalize merchants’ experience when they use our platform; and to determine eligibility for certain, other services.

Most of these algorithms (excluding the personalization features and a subset of customer risk/fraud screening, discussed in more detail below) are not fully automated and include some human intervention (for example, customer risk and fraud scores are provided to merchants, who must intentionally decide how to act on them). Our personalization algorithms are fully automated, but only affect display features like how apps in the app store are presented to you. Similarly, we have a small subset of fully automated fraud screening blacklists, which, if we believe a transaction was made using stolen or fraudulent payment information, may stop a customer from completing a transaction–but only for a period of between a few hours and a few days.

14. Control over and access to your personal information.

P4P understands that you have rights over your personal information, and takes reasonable steps to allow you to access, correct, amend, delete, port, or limit the use of your personal information. If you are a merchant or a partner, you can update many types of personal information, such as payment or contact information, directly within your account settings. If you are unable to change your personal information within your account settings, or if you are concerned about data collected as you visit P4P’s websites or use our support services, please contact us to make the required changes. If you are a merchant’s customer and wish to exercise these rights, please contact the merchants you interacted with directly — we serve as a processor on their behalf, and can only forward your request to them to allow them to respond. It’s important to remember that if you delete or limit the use of your personal information, the Services may not function properly.

If you have any questions about your personal information or this policy, or if you would like to make a complaint about how P4P processes your personal data, please contact P4P by email at privacy@pforpcbd.com, or by using the contact details below.

15. How to contact P4P Therapeutics.

P4P Therapeutics LTD
Office 15
321 – 323 High Road
Chadwell Heath
Essex
RM6 6AX
United Kingdom
+44 203-7463-339

Residents outside of the European Economic Area:
P4P Therapeutics LTD
Attn: Chief Privacy Officer
2620 Iroquois Ave
Sanford, Florida 32773
1 (305) 467-5407

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